by mikethepike » Mon 28 Apr, 2014 12:04 am
I think it's true that a big name manufacturer will also make the same item, identical but for some cosmetic changes and a different name and sell them for much less to capture some of the market that, for example, is not willing to pay for shoes costing $200 or more but is in the market for a pair costing $100 or less. Materials costs may differ a bit, the labour and transport costs are the same, the retailer is still getting a worthwhile markup so it does make you wonder. I'm surprised that more 'gym' shoe makers aren't listed amongst the world's billionaires.