Thu 22 Dec, 2011 7:56 am
photohiker wrote:Bush_walker wrote:under10kg wrote:I wanted to join the brisbane bushwalking club but could not do so unless I attended a meeting at brisbane. As this involved a 4 hour return drive I did not do so.
Silly rules like this just drive experienced walkers away!
From the perspective of the Club this is not a silly rule. Why would you let someone into your "home" to spend intimate time with you without having met them before?
There goes your demographic!
I can see the club's point of view, but isn't the club ignoring/snubbing the outlook of the target generation here? Once the club displays this kind of attitude, it will struggle to attract younger people. The trail would be a better place to assess someone's capability/suitability than a formal club meeting. Why not have provisional membership for new members rather than turning them away at the door?
Thu 22 Dec, 2011 7:59 am
Bush_walker wrote:trepur wrote:The HWC had been getting smaller due to the changing demographics but over the last year we have been reviewing the way we do things. Facebook site, last minute walks, easier joining procedures etc. Our membership is still primarily active retirees but last year we had a 25% increase in participation. We are also looking at our programme and it is looking very impressive with a vast range of walks from "Toddlers Toddles" to some multi day wilderness extravaganzas. Rupert
Hi Rupert
Glad to hear that HWC has been trying social networking and to meet the needs of younger members. You say that you have had a 25% increase in participation. Does that mean membership increased by the same amount and if so what percentage were younger than your average age?
It would be really useful for the rest of us if you were able to indicate which changes, of those you listed, were believed to be most successful if you have indeed attracted new younger members.
Thu 22 Dec, 2011 8:17 am
Thu 22 Dec, 2011 8:55 am
Thu 22 Dec, 2011 9:18 am
Thu 22 Dec, 2011 9:25 am
Marwood wrote:It seems to me that if the relative or absolute number of people bushwalking isn't decreasing, but club membership is, then bushwalking clubs have a marketing problem. By that I don't mean there's necessarily an advertising or promotional problem. What I mean is that the "product" that clubs are offering is apparently not something that is attractive to a sufficient proportion of their potential "customers".
So if clubs want to increase their membership - and I wouldn't necessarily take that as a given - perhaps they should rethink what it is they offer and how they can change to meet the current wants and needs of folks that go bushwalking or who might want to give it a try. Which goes beyond just lowering barriers to entry.
Thu 22 Dec, 2011 9:37 am
Penguin wrote:Maybe the day's of the clubs as we know it are numbered. As has been mentioned earlier, clubs may have to change to meet the needs of the upcoming generation and the new information systems. Eg for the training/first aid. Could waking clubs get together and develop an online course?P
Thu 22 Dec, 2011 10:11 am
Bush_walker wrote:I think there has been an intergenerational change which Clubs need to address. What suits 55+ is no longer attractive to 20+. The decision that needs to be made by Club hierarchies often dominated by the 55+ age group, is whether they want to remain a club which reminisces about walks they did 40 years ago when they just joined the club, or whether thy want to leave a legacy for the next generations of bushwalkers ... a viable, vibrant Club with an exciting program which makes everyone welcome and encourages participation.
Social networking via web 2.0 tools ( Twitter, Facebook, forums like this, wikis, blogs etc) increases participation and collaboration and breaks down hierarchies, which is the reason some clubs resist such changes. Instead of a few key office bearers doing all the work web 2.0 tools allow many more to participate in club business, sharing the load and contributing their unique skills.
There is no need to attend a club meeting to do all this!
Bush_walker wrote:under10kg wrote:I wanted to join the brisbane bushwalking club but could not do so unless I attended a meeting at brisbane. As this involved a 4 hour return drive I did not do so. Silly rules like this just drive experienced walkers away!
From the perspective of the Club this is not a silly rule. Why would you let someone into your "home" to spend intimate time with you without having met them before?
Thu 22 Dec, 2011 10:23 am
photohiker wrote:Bush_walker wrote:under10kg wrote:I wanted to join the brisbane bushwalking club but could not do so unless I attended a meeting at brisbane. As this involved a 4 hour return drive I did not do so.
Silly rules like this just drive experienced walkers away!
From the perspective of the Club this is not a silly rule. Why would you let someone into your "home" to spend intimate time with you without having met them before?
There goes your demographic!
Thu 22 Dec, 2011 10:28 am
FatCanyoner wrote:Bush_walker wrote:I think there has been an intergenerational change which Clubs need to address. What suits 55+ is no longer attractive to 20+. The decision that needs to be made by Club hierarchies often dominated by the 55+ age group, is whether they want to remain a club which reminisces about walks they did 40 years ago when they just joined the club, or whether thy want to leave a legacy for the next generations of bushwalkers ... a viable, vibrant Club with an exciting program which makes everyone welcome and encourages participation.
Social networking via web 2.0 tools ( Twitter, Facebook, forums like this, wikis, blogs etc) increases participation and collaboration and breaks down hierarchies, which is the reason some clubs resist such changes. Instead of a few key office bearers doing all the work web 2.0 tools allow many more to participate in club business, sharing the load and contributing their unique skills.
There is no need to attend a club meeting to do all this!
Thu 22 Dec, 2011 10:39 am
jez_au wrote:Clubs need to be more flexible, a phone or other meet interview could have been arranged. Some people can't make meetings due to work, dependents or distance. Continuing like that clubs will be their own demise.
Thu 22 Dec, 2011 10:59 am
Bush_walker wrote:jez_au wrote:Clubs need to be more flexible, a phone or other meet interview could have been arranged. Some people can't make meetings due to work, dependents or distance. Continuing like that clubs will be their own demise.
From a leaders perspective:
Some clubs intentionally make it difficult to arrange walks unless you attend meetings. The philosophy behind this is that leaders need to meet the prospective walkers to form an opinion about whether they would be compatible with the group and so they can arrange transport, as this is not the leaders role.
The club meeting then simply becomes the venue for bringing together like minded walkers. The leader is effectively just the initiator of the walk and submits their ideas to the peer group for discussion and group approval.
Thu 22 Dec, 2011 11:39 am
Bush_walker wrote:I understand that the Sydney Bushwalking Club has had some success in increasing membership. Any insiders able to give us some details?
Thu 22 Dec, 2011 12:02 pm
Thu 22 Dec, 2011 12:05 pm
Thu 22 Dec, 2011 12:35 pm
FatCanyoner wrote:Our club has many members, including active walkers, who have never been to a formal club meeting.
I think the challenge is to work out what things a club can offer younger walkers. ie, why would they want to join, and are our clubs offering that. For me, I walk with a club for three main reasons:
1) I like meeting new people with a similar passion. As I often say to people, bushwalkers are all weird, just in different ways. It is this uniqueness that makes them fun people to sit around a campfire with. Of course, this is made more natural when you have more (demographically) in common with them.
2) My wife likes the idea of my having fellow walkers and insurance. I'd happily do a lot more of my walking solo, but it makes getting the leave passes a lot easier to walk with a club.
3) I like bringing new people in, showing them the ropes, and seeing them run with it. I run quite a few beginner walks and canyoning trips. I find it rewarding to see new people come in, get skills and discover places they had never dreamed of. Again this is best done in a club environment.
I did not join a club because I wanted to go to meetings or skill days. If I want to study wilderness first aid I'd probably pay to do a proper course. If I want ideas for trips I'll trawl maps, the net or books. If I want to socialise, I'll catch up with friends (many of whom I neglect through lack of time). If I want to walk with other people, I'll flick an email out to my club's list and see who wants to join me!
Thu 22 Dec, 2011 12:46 pm
Lotsafreshair wrote:I know, it almost sounds too simplistic. But essentially, all that we did was change our website
Lotsafreshair wrote:Do you REALLY want younger members? Do you REALLY know what this could mean to your club? How will this CHANGE your club? Are you PREPARED for change? How will you react? How will you make a Gen Y-er feel at home (as you are) when they turn up to a walk in all the new gear and follow the walk on their iPhone, tweeting about the trip on the way? Will you be 'GOM' (Grumpy Old Men/Women) and say, 'that's not how we do things here', 'no technology on walks' or 'you don't need to spend all that money on new gear when your old volleys are fine and foamies are fine for sleeping on - luxury compared to bracken fern.'
Thu 22 Dec, 2011 1:06 pm
jez_au wrote:Lotsafreshair wrote:I know, it almost sounds too simplistic. But essentially, all that we did was change our website
You did more than just revamp your website, you must have changed attitudes too, this is much harder to change (even with the manhours and $$ the website took).
Thu 22 Dec, 2011 1:18 pm
Lotsafreshair wrote:So the question comes back to, "how do you create a welcoming place that is attractive to X and Y, whilst still remaining home for the older members."
Lotsafreshair wrote:I was in the club ... listening... for years [long-term]
Thu 22 Dec, 2011 1:44 pm
Lotsafreshair wrote:The challenge is: How do you attract younger members, whilst not alienating the older members?
One of the questions that I asked the President's meeting was: Do you REALLY want younger members? Do you REALLY know what this could mean to your club? How will this CHANGE your club? Are you PREPARED for change? How will you react? How will you make a Gen Y-er feel at home (as you are) when they turn up to a walk in all the new gear and follow the walk on their iPhone, tweeting about the trip on the way? Will you be 'GOM' (Grumpy Old Men/Women) and say, 'that's not how we do things here', 'no technology on walks' or 'you don't need to spend all that money on new gear when your old volleys are fine and foamies are fine for sleeping on - luxury compared to bracken fern.' Sometimes you need to be careful what you wish for.
It's communications 101 - but if you want to speak with a particular demographic of society, you need to speak through their channels and in their language. I wanted to speak with people in their 20s and 30s, so the best way to do this is via the internet.
Thu 22 Dec, 2011 1:50 pm
Lotsafreshair wrote:
One of the biggest factors to overcome with change in clubs is FEAR. People are afraid that change will mean that the place they once called home, 'their club', won't feel like their club anymore. So the question comes back to, "how do you create a welcoming place that is attractive to X and Y, whilst still remaining home for the older members."
It's been really lovely watching the younger members get excited about the collected wisdom of our walking sages and in turn, watching the 'Krusties' (my affectionate term for them) get encouraged by the influx of young, enthusiastic blood to carry on their stories and the club.
It didn't happen overnight, but it did happen. We're not there yet, it's a continual work in progress...
Thu 22 Dec, 2011 1:51 pm
Lotsafreshair wrote:Heh, I've also just realised that my avatar is a shot of a club trip that attracted all 20s and 30s (though open to all). It was a weekend Colo River float.. with a difference. You needed to float in/on inflatable animals. Much hilarity ensued with a killer whale and dinosaur being spotted!
But this is also another idea - put on trips that attractive to younger people...
Thu 22 Dec, 2011 6:15 pm
Thu 22 Dec, 2011 10:00 pm
melinda wrote:Hi everyone,
I'm a member of the Sydney Bush Walkers too! And the club is feeling pretty strong at the moment! We consolidate new membership growth by offering lots of training opportunities (navigation, bush craft, abseiling and kayaking, etc) and there is a great deal of support for members who want to start leading their own trips.
Thu 22 Dec, 2011 10:46 pm
Genesis wrote:Good morning,
Contrary to the topic, I am looking to join a club!. Anyone here from the north West Tassie Walking club?
I am wanting to join but find it difficult to get the the meetings due to transport issues. I live in Wynyard
and looking for fellow Wynyardites to pool with. Please let me know here or PM me.
Genesis
Fri 23 Dec, 2011 12:22 am
(I hope you don't need to float down river on pool toys to keep yer interest )
Fri 23 Dec, 2011 6:56 am
Fri 23 Dec, 2011 7:23 am
melinda wrote:Hi Bush_walker,
There are some practical navigation days specifically designed for new members where they can do their navigation training during the walk. In fact, members can request to do their navigation training on any walk, and if the leader is willing to to this, the Committee accepts it!
This is on top of the dedicated navigation and first aid training days.
Walks program (and short walk notices) have also had a few rogaines added recently and these seem to appeal the younger members, (and certainly help them to develop their navigation skills real fast!)
If people are serious about becoming full club members they will find the time. People can stay as 'prospectives' members for a number of years.Not all prospective members will go on to become full members, but most of those with a genuine interest will.
The club has recently started to also run a leaders training program to encourage new leaders. There have been a number of 1 and 2 day workshops covering various practical leadership scenarios and a very relaxed mentoring program is available for emerging leaders. (If desired!)
We also have developed a pathway for new canyon leaders: and I do believe two women have just qualified as canyon leaders. (Yaahh Rachael and Sue!![]()
![]()
)
Fri 23 Dec, 2011 10:09 am
melinda wrote:Hi everyone,
I'm a member of the Sydney Bush Walkers too! And the club is feeling pretty strong at the moment!
A few years ago there was a definite concern about numbers, and one of the strategies our Committee decided upon was the revitalisation of our website.
If you haven't looked at it yet, look now!
http://www.sbw.org.au
Have a good look at it. 'Lotsafreshair' and company have done a great job!
This has made a considerable difference and numbers have been picking up steadily ever since.
We consolidate new membership growth by offering lots of training opportunites (navigation, bush craft, abseiling and kayaking, etc) and there is a great deal of support for members who want to start leading their own trips.
We are very lucky to have a solid group of longterm members who have have a wealth of experience to share with our newer members.
And we are also very lucky to have some amazing younger members joining who are already seasoned adventurers.
The experienced people, young and old, inspire the newer inexperienced members to strive harder and push the limits.
I guess one of the real strenghts of our club is that it offers members so much, that people come to love it and take pride in being a member.
And in return, they are prepared to volunteer their time and effort in order to keep it all running smoothly!
PS Did I mention that we also offer a great Walks Program!
Fri 23 Dec, 2011 11:14 am
Jellybean wrote:I was first attracted to SBW by the very well laid out and informative website but was then drawn in by the massive range of walks and other activities on offer (5 - 6 walks on offer every weekend in Sydney or surrounds, plus intrastate, interstate and overseas walks; as well as canyoning, rogaining, canoeing and cycling!), not to mention the really friendly club members, wealth of experience and interesting talks that are arranged from time to time.
© Bushwalk Australia and contributors 2007-2013.